now that the summer blockbuster season is fully upon us, it's time for us to take a step back and admire the absurdity of it all. blockbusters are obviously thebombdotcom.com, no one is disputing that. but some blockbusters have become so tbdcdcdcdbdc that they reach audiences that are literally incomprehensible. the purpose of these films should be to entertain, but in the spirit of efficiency we need to dig deeper, find a way to accomplish more with these audience.
so let's ask ourselves, what do studio executives love more than anything? right, money. but what do they love almost as much as money? right again, more money.
now imagine knowing that every summer you'll have hundreds of millions of impressionable minds sitting in a dark room giving their undivided attention to whatever is on the screen? it's a dream come true. and i'm happy to say, the studio execs have not squandered the opportunity.we all know all know that the fastest road to an impressionable consumer's heart is advertising. consumers eat this shit up, it's practically free entertainment. so combining the studio exec's love for money and the consumer's love for advertisements, summer blockbusters provide a perfect storm for film advertisements.
enter movie trailers. movie trailers, i'm willing to guess, have operating budgets somewhere in the area of the GDPs of azerbaijan, djibouti, and kazakhstan combined. they're films unto themselves and have come to occupy their own place in pop culture as a result of it. and as with every other meaningful pop culture phenomenon, trailers have become the object of imitation and satire, thus the spoof trailer.
spoof trailers are thebombdotcom.com as much if not more than trailers themselves. they take a movie you like--or maybe even a movie that doesn't exist--and present it to you in a hilarious and exciting fashion. they make you ask yourself, "why don't they make that into a feature length film? i'd go see it."
i don't know what it is about oscar winning films, but for some reason they are at the epicenter of spoof trailer success. one of the finest spoof trailers to come out in recent memory is--not surprisingly--based on one of the finest films to come out in the last year. this spoof has everything... well actually, it's just one big pot reference but it's expertly executed.
please take this moment to put your cell phones on silent, refill your sodas or visit the restroom, the film will last a couple of minutes.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment