I want to see the movie. That is basically where the genius of that movie lies. JJ + crew have made a concept movie and accompanying marketing campaign designed to make a shitload of money. While I don't think that this movie is going to be half as good as a Pirates, or Spiderman, those movies cost a ton of money - yet earned a ton of money as well. However movies like The Island cost a ton of money, and did not make a ton back - largely because of a sucky movie with a sucky ad campaign.
Who knows if 01.18.08 is going to be any good - based on the trailer I bet I'll be throwing up from motion sickness, however, by filming with unknown actors, and with all consumer handheld cameras - this special effects driven movie was made for $30 million. A pittance of what big-action films usually cost. And most importantly to the men whom I hope to someday become - suckers like me are will to shell out $10.50 to see it.
I am sure that the second this concept was pitched, it was greenlighted. There was no way this movie wasn't going to make a ton of money...and my god is this movie going to make a ton of money. I guess the point of this post is that 01.18.08 might be the most business minded film made since that one about camping.
I need to come up with something brilliant like this to make me feel better about myself.
1 comment:
You must be in PR. No big deal, its just the bombdotcomdotcom
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